About Us


Agaru (Japanese): to help something rise, to lift something, to bring up

Our Mission Statement:      Helping talent rise

Our vision: To be the go-to resource for service staff everywhere

Our team:

We are a team of hospitality experts with many years on the field. We have lived the pain and the stress of the job over and over.

We know it can feel frustrating, ungrateful and that you have no control over your life.  Customers cannot make a positive difference beyond monetary compensation. And for enterprises being in the dark about customer satisfaction is also frustrating and even downright risky.

We think it is time things are done easier, with greater benefits for all; customers, enterprises and staff all contribute to the exchange. It is time that all parties can benefit for their participation.

Think tripadvisor + linkedin for the staff;   
an objective tripadvisor + HR management system for enterprises.

We collecting data for those whom are great at their job, and do it with heart.
Ideally this record will serve as a reference of skill, and be part of the staff credentials wherever else where they may go. We’ll vouch for the staff talent so that they can find other opportunities or training or even loans and access to credit otherwise unattainable. 

Enterprises will gain better insight of the performance of their teams with more granular data and customers will be rewarded for sharing their views in a simple way, where they can help others help themselves through their talent. 

In a way, Agaru is a rethink of the relations between staff, customers and enterprises. 

Our Values:
+     We work for The People, so we must be honest to them 

+      We must be always act with grace and civility

+  ‘happiness makes us grateful, but gratefulness makes us happy.’

+     We bring good and positive things to our users and clients

+     Without the participation of others we can’t exist, so we must give back to our users, participants and society at large

Attitude and Aptitude
+     We reward good attitude and aptitude towards work and life

We are a team born out of necessity and believe that gratitude can go beyond money to help change someone’s life for the better 

Our Origin Story
Anthropology, Selling crack and new opportunities  (CLICK HERE FOR MORE)

Our Business Model

Hospitality is VERY challenging. Why?

Here are our starting points:

  1. About 1 in 10 jobs in the world are in hospitality (about 700+ million people).

2. Customer service is the lifeline of all enterprises.

3. However, it is delivered by staff of unknowable skill, to guests with unknowable benchmarks, making staff performance AND guest satisfaction nearly impossible to measure or prove.

How do we approach that challenge?

Simple: ask.

We ask everyday customers to give us an idea of the quality of the service. It could be anyone and anywhere, but good service is universal.  

We believe that all parties should benefit, and that participants should be able to reap some reward for their participation.

So we propose a model of profit sharing that benefits users, hospitality customers and registered participants, where all can be rewarded for their participation (users and customers) and doing a good job (registered staff). One cannot exist without the other. Both need each other.
Working together both can have mutually rewarding interactions.

Our long term commitment

We will give back most of the profits to the participants, as it ensures continual growth, the health of the platform and a more equitable distribution of the wealth created by the data generated by the users.
We will give back with a preference to developing nations, as the disparities are much greater. A dollar, for example, may not be much in North America, but it is a significant amount in some places.

Our Sustainable Development goals

We believe that by having tangible proof of skill and aptitude we can change the conversation and bring real empowerment to people everywhere.

The best way to help people is to help them help themselves.

By being able to prove with third party verification talent and work aptitude we can create much better and longer lasting opportunities for employees everywhere:

1. Reducing inequality, by enabling access to opportunity regardless of age, gender, creed, origin or politics

2. Creating a infrastructure of support and access based on the efforts of the employee, beyond any politics at work or local governments

3. Creating greater economic opportunities by proving that the employee has the valuable skills necessary to do the job, therefore being paid accordingly

Our platform will open opportunities that were simply not possible before; by having a record of skill staff can prove their talent and have a measure of feedback that doesn’t exist now.  By having proof of employability this can open doors to loans, credit, further training or better jobs.
For enterprises this is very valuable as well; knowing what customers are thinking is crucial to any enterprise.

We are the ones that the prophet Peter Thiel foretold about: ‘not from the valley, not technical, will empower people’

Big picture:
Ultimately we will bring people everywhere what they deserve: Respect and dignity.  Cannot be bought or sold. It will be built by the talent and effort of the individual. We will make it tangible.

 ‘happiness makes us grateful, but gratefulness makes us happy.’


Our logo:
Chinese character for “people” +”1″ (data) + “star”, summarizing our purpose: helping people reach the stars

a man, a moustache, a smile

Adrian Marquez, Anthropologist (University of Toronto), Sommelier.
20+ years experience in restaurant trade. Lifetime entrepreneur.


Ian Kelk, CTO (PT)
Engineering and Product Manager (Computer Science, University of Toronto ).
13 years experience launching online products and properties, and developing simple solutions to complex problems.


Nataly Rico, E. Eng, MBA candidate.
Electrical Engineer with many years of experience in business and managing personnel in Venezuela as an entrepreneur.


Daniel Oliveira, MBA. Marketing Advisor.

Currently marketing at a large multinational, years of experience in Consumer Goods